Yelp ads can help firms and legal businesses get legal clients because Yelp is such a popular review site. Potential clients and customers use Yelp regularly to research organizations like yours. They go on Yelp to find reviews on law firms and other legal businesses, understand client experiences, and see how you're responding to positive and negative feedback. Their interaction with Yelp may influence them to contact you or to go with a competitor.
How Do They Work?
Yelp ads are an important part of a visitor’s experience because advertisers are usually featured first in search results. Firms and businesses at the top of the list are more likely to receive visitor traffic. Yelp ads may also show up on places such as other business pages on the site. Your organization’s placement can mean the difference between being the go-to and being the runner-up.
It’s important to note that Yelp ads don’t affect your reviews. Having an advertising budget with Yelp won’t hide negative reviews or increase the number of positive reviews. While Yelp ads may help send new customers and clients your way, it’s up to you to encourage reviews and to manage your online reputation.
Understanding Keywords in Yelp Ads
Keywords form the basis of modern search. Behind the scenes, companies put significant time, money, and effort into keyword research. They study what words people use, when they use them, and how relevant the results from those searches are.
Yelp uses keywords to understand user needs, but their system operates a little differently than most. Unlike some other advertising systems, Yelp assigns searches to a specific category and then provides related ads based on that. In theory, this saves businesses the trouble of determining which specific keywords are most relevant to their business and the most likely to generate customers.
However, it’s also important to note that Yelp does allow you to block certain keywords that may not be relevant to your business. That can help you stay out of irrelevant searches and preserve your advertising budget for searches that count. For example, if you operate a law firm focusing on immigration law, you may not want to show up when Yelp users are searching for general-purpose lawyers in a specific city. By adjusting what searches you won’t show up for, you can focus your attention and advertising budget on those who may be searching for your services.
Helping You Engage With Clients and Customers
If you need to build your reputation on sites such as Yelp, Client Chat Live can help. We offer integrated chat options and a hassle-free reviews service to help you get the reviews you need. To find out more, chat with us on our website, contact us through our online form, or call us today at (808) 495-0231.