CCL Resources

How Can I Get Referrals For My Law Firm During The Coronavirus Pandemic?

Many Americans are presently working from home due to the coronavirus lockdown. Working remotely has many obvious benefits. Increased flexibility and less time commuting to and from work make working remotely appealing to attorneys.

However, a crucial part of working in a law firm involves networking and bringing in new clients. This can be difficult during the coronavirus pandemic – but not impossible.

There are many ways to network remotely, even if you cannot attend legal conferences or seminars.

Some ways lawyers can network while working remotely include:

Join and Participate in Online Groups

Platforms such as LinkedIn and Facebook Groups are easy ways to form connections with other attorneys in your field. Also look to make connections in groups that share your personal interests. Make connections in these groups by offering advice or sharing information. It only takes one connection to lead to a new client.

Start a Podcast

Podcasts are easily accessible by the public at large and are a great way to connect with potential clients and others in your legal field. Podcasting also offers the opportunity to interview experts in your field which can grow your audience and lead to future referrals.

Reconnect with Your Law School Alumni Group

With social media it will be easy to connect with alumni in your area. You could invite all those you can reach to a Zoom meeting where you can discuss your shared experience during the lockdown, and share stories about what remote networking strategies have worked under the present circumstances.

Use Reddit

Reddit is an online news platform where its users and discuss and vote on content submitted by others. Reddit has smaller communities called “sub-Reddits” that allow people with similar interests. With over 350 million monthly active users, it is easy to build a network using sub-Reddits.

Volunteer!

There are ways to help your community even during a quarantine. For example, you can organize an online fundraiser for a local charity that serves essential workers. Or you can volunteer to shop and deliver groceries for those who are unable to leave their homes. Volunteer opportunities can lead to new business opportunities.

Network While Participating in Hobbies You Enjoy

Even during the pandemic, there are opportunities to connect with others while engaging in hobbies that you enjoy. For example, if you are a fitness enthusiast, you can join and participate in remote classes offered by your local gym. Have you always been interested in learning and instrument? Contact your local music school to see if they offer remote group lessons.

Any of the above activities can bring new client referrals for your law firm.

Good luck!

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